✨ Build Your Dream Gown Contest ✨
Yes, you read that right, we’re giving 3 brides worldwide the chance to design and win their custom wedding gown for FREE! 🎉🌍
To celebrate our 2-year anniversary, we built our own Build-Your-Own Gown (BYOG) tool to make designing and visualizing a custom gown easier for all.
What started out as a mission to find her own gown, our Founder Joy ended up custom designing hers from scratch. Now, she’s bringing it around full circle: giving brides the chance to design their own gown and bring it to life. 💫
Our vision remains the same: to make wedding gowns accessible, beautifully designed, and stress-free.
Contest submission ends: September 30, 2025, 11:59PM Singapore Time.
How to enter:
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1. Design a gown with our tool below ✏️
Design your gownGo through and select the options to design the gown you envision, add to cart and check out fully to submit your contest entry.
- Don't worry, there will be no fees involved when you check out!
- The design is mainly for illustration to get you started on your gown designing journey.
- More discussions on fabric and other design elements will come later~
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2. Follow us on Instagram & comment on our contest post 📲
Find us on InstagramGive @boneandgrey a follow on Instagram and comment "Submitted" on our contest reel.
- ⭐ Bonus entry: save/ screenshot your design and share it on your IG stories, but make sure to tag us!
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3. Get your besties to vote on your design 🗳️
From October 1 - 17, we'll open up the designs for public voting! Get your besties to vote on your design and push it to the top!
- We'll start sharing submissions after a week here for inspiration.
- 🗳️ Check back on this page when voting begins.

Bone & Grey
Build Your Own Gown (BYOG)

Contest FAQ
How do we enter the contest? Do we need to pay to submit a gown entry?
Check the section above on this page on how to enter in a few easy steps!
No fees are involved and submission is all free. We just need you to check out fully with a product in order for us to capture the submission!
Is the contest open worldwide?
Yes! This contest is open worldwide so anyone can join in.
How will the winners be selected?
The three (3) winners will be selected based on a combination of votes during the voting period, design creativity, and at random by the Bone & Grey Bridal Team!
If I win, do I need to create my wedding dress with you?
We would strongly encourage you to create your dream wedding gown with us but if you do end up changing your mind, the prize will be passed to someone else at Bone & Grey Bridal's discretion.
How long does your custom gown process usually take?
Our usual timelines for production and delivery is as follows:
- Production: up to 3 months
- Delivery: up to 15 business days
For Canada and the UK:
- Free shipping
- Duties and taxes may apply.
For US and Australia:
- Free shipping.
- Duties and taxes are waived.
For Singapore: Free local delivery.
Rest of the world: flat fee rate shown at checkout.
Full Contest Terms & Conditions
CONTEST SUBMISSION PERIOD
The "Build Your Dream Gown Contest" is available from 10th September, 9AM GMT+8, to 30th September, 11.59PM GMT+8. This contest is hosted on Instagram and boneandgrey.com.
ELIGIBILITY
1 x entry: Valid for Instagram users who are following @boneandgrey on Instagram, have designed a gown using our Build-Your-Own-Gown (BYOG) tool and have submitted the design by fully checking out on boneandgrey.com, and have commented on our @boneandgrey Instagram post on the Contest.
1 x entry will be added to those who have shared their gown design on their Instagram stories while tagging @boneandgrey.
This contest is open worldwide. Bone and Grey is not responsible for any loss or damage in relation to this giveaway. By participating in this contest, you agree to all Terms and Conditions.
SELECTION CRITERIA
The decision made by Bone and Grey in this matter is considered final and cannot be challenged by any entrant. Bone and Grey is not required to provide any justification for their decision and will not participate in any discussions or correspondence regarding their decision. In order for an entry to be considered valid, it must meet the eligibility requirements outlined in the ‘ELIGIBILITY’ section.
THE WINNERS' DUTY
The selection of winners will be entirely at the discretion of Bone and Grey. The winner will be notified via email upon winning the contest. Bone and Grey will not be held responsible if the winner fails to receive notifications due to spam, junk e-mail, or other security settings, or if the winner provides incorrect or non-functioning contact information. In the event that the winner cannot be contacted, is ineligible, fails to claim the prize within 3 days of receiving the award notification, or neglects to promptly return a completed and executed declaration and release as required, the prize may be forfeited to the next eligible winner as chosen by Bone and Grey.
PRIZE
3 x winners will win ONE (1) Custom Dress each, to be made with the Bone & Grey Bridal team.
The prizes are subject to the 'SELECTION CRITERIA' mentioned above. Bone and Grey retains the right to cancel the 'Build Your Dream Gown Contest' or modify the prizes and winners without prior notice or notification, with immediate effect and without liability.
GENERAL
This giveaway is not associated with or endorsed by Instagram in any way.
This Build Your Dream Gown Contest is subject to the laws of Singapore. By participating in this Build Your Dream Gown Contest, participants agree that any disputes and causes of action arising from or related to this Build Your Dream Gown Contest must be resolved individually, without resorting to any form of class action, and exclusively before a court in Singapore with jurisdiction. Additionally, participants waive the right to seek punitive, incidental, or consequential damages, including reasonable attorney's fees, and also waive the right to have damages multiplied or increased.
Bone and Grey collects personal information from entrants, including their Name, Email Address, Country of Residence, and marketing preferences. This information is subject to Bone and Grey's Privacy Statement, which can be found here. By entering the Build Your Dream Gown Contest, all entrants agree to Bone and Grey's collection and use of their personal information for the purposes of contest administration and publicity, in accordance with the Privacy Statement. Bone and Grey owns the intellectual property rights to all materials (including comments and images) produced from the entries submitted in the Build Your Dream Gown Contest. Bone and Grey has the right to reproduce and distribute all materials produced from the entries without needing prior approval from the contestants. Contestants understand and acknowledge that their comments and/or images submitted for the contest may be viewed globally without any fee paid to them by Bone and Grey. Any agencies or individuals wishing to replicate or use the materials for other projects must obtain prior written approval from Bone and Grey.