Female-founded bridal boutique for the modern, practical bride. Born and bred in Singapore, with roots in Canada.
New In: Mother of Pearl
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Ivy 2-Piece Set
Regular price $750.00 SGDRegular priceUnit price perSale price $750.00 SGD -
Lily 2-Piece Set
Regular price From $1,150.00 SGDRegular priceUnit price perSale price From $1,150.00 SGD
Bestselling Ready-to-Ship Gowns
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Elsa (with Neck Scarf)
Regular price From $1,280.00 SGDRegular priceUnit price perSale price From $1,280.00 SGD -
Juniper 2-Piece Halter Dress Set
Regular price $680.00 SGDRegular priceUnit price perSale price $680.00 SGD
Free delivery, exchange, and return for Canada, US, UK, Australia, and Singapore. Flat delivery fee everywhere else.
DUSK: A bridal mini collection
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Ayana Lace Mini Dress with Chiffon Scarf
Regular price From $680.00 SGDRegular priceUnit price perSale price From $680.00 SGD -
Joy Bridal Mini with Removable Feather Trim
Regular price $420.00 SGDRegular priceUnit price perSale price $420.00 SGD -
Jodie Satin Bridal Mini Set
Regular price $550.00 SGDRegular priceUnit price perSale price $550.00 SGD -
Luna Scalloped Mini Dress Set (Convertible)
Regular price $480.00 SGDRegular priceUnit price perSale price $480.00 SGD
A Brand Built by Past Brides
B&G was born out of my own experience and many others whom I've spoken to about gown shopping. We want to bring an equally intimate experience online, with beautiful & quality products that won't break the bank.
What type of bride are you?
Bridezilla, chill, or somewhere in between? We celebrate all! :) Do our simple quiz to see our recommendations!
Why not try building your own gown?
Yes, you read that right, you can now design a bespoke gown and get an estimated quote.
What started out as a mission to find her own gown, our Founder Joy ended up custom designing hers from scratch. Now, sheβs bringing it around full circle with our Build-Your-Own-Gown platform. π«
Style it up & accessorize
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Pearl Stud Earrings
Regular price From $30.00 SGDRegular priceUnit price perSale price From $30.00 SGD -
Sold outPenelope Embroidered Veil
Regular price $140.00 SGDRegular priceUnit price perSale price $140.00 SGDSold out -
Crystal Floral Drop Earrings
Regular price $35.80 SGDRegular priceUnit price per$49.80 SGDSale price $35.80 SGDSale -
Maria Lace Cathedral Mantilla Veil
Regular price From $180.00 SGDRegular priceUnit price perSale price From $180.00 SGD -
Fione Freshwater Pearl Earrings
Regular price $55.00 SGDRegular priceUnit price perSale price $55.00 SGD -
Laura Ribbon Trim Short Veil
Regular price $75.00 SGDRegular priceUnit price perSale price $75.00 SGD -
Iris Tulle Veil
Regular price From $80.00 SGDRegular priceUnit price perSale price From $80.00 SGD -
Charlotte Tulle Veil with Lace Trimmings
Regular price $200.00 SGDRegular priceUnit price perSale price $200.00 SGD -
Alice Tulle Veil
Regular price $60.00 SGDRegular priceUnit price perSale price $60.00 SGD -
Everdeen Floral & Leaves Embroidered Tulle Veil
Regular price $288.00 SGDRegular priceUnit price perSale price $288.00 SGD
As a young brand, 100+ brides have entrusted us with their big day.
#BGBride Benefits
Inside Bone and Grey
Our company ethos is timelessness, quality, and affordability.
We provide beautiful, minimal products for your big day with not only comfort and elegance in mind, but also affordability. We want to be transparent about our catalogue, showcase styles that will stand the test of time, and offer a sustainable and practical usage for your wedding gown with ourΒ Forever MoreΒ service.
We believe that great design doesn't need to cost an arm and a leg, especially for your big day. We are for the modern bride looking for something a little different. We are new and ambitious, and we only carry carefully curated products that we would style ourselves, join our journey.



























