Female-founded bridal boutique for the modern, practical bride. Born and bred in Singapore, with roots in Canada.
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What type of bride are you?
Bridezilla, chill, or somewhere in between? We celebrate all! :) Do our simple quiz to see our recommendations!
What's trending
#BGBrides around the world
Free delivery & exchanges for Canada, US, UK, Australia, and Singapore.
Trunk Show Alert
A selection of our gowns will be at Union Bridal in Vancouver, Canada from December 30, 2024 - January 27, 2025. Book an appointment today! 🎉
Style it up & accessorize
As a young brand, 100+ brides have entrusted us with their big day.
#BGBride Benefits
Inside Bone and Grey
Our company ethos is timelessness, quality, and affordability.
We provide beautiful, minimal products for your big day with not only comfort and elegance in mind, but also affordability. We want to be transparent about our catalogue, showcase styles that will stand the test of time, and offer a sustainable and practical usage for your wedding gown with our Forever More service.
We believe that great design doesn't need to cost an arm and a leg, especially for your big day. We are for the modern bride looking for something a little different. We are new and ambitious, and we only carry carefully curated products that we would style ourselves, join our journey.